I’m reading the book Eat Move Sleep by Tom Rath. In Chapter 9 of the book, Tom Rath talks about the effect other people have on us when eating out. He says to always order first when you dine out. The first order anchors (relying too heavily on the first piece of information you receive) the table. Research has shown that the first person to order sets the anchor for the rest of the table. If that person orders healthy, there is some sort of guilt associated with the others ordering healthy as well. If that person orders “fattening” foods, everyone else feels the freedom to do the same.
I cannot say I’ve noticed this other than in drink orders. If everyone before me orders water, I’m hesitant to order a coke. I don’t want to be “the one” who is going for broke.